In the highly competitive world of dental surgery, having a strong and persistent online presence is important for attracting new patients and growing your practice. With most people turning to the internet to research healthcare providers, search engine optimisation, a.k.a. SEO, has become an integral part of any dental surgery’s marketing strategy.
So, if you are new to this and aren’t sure where to begin, here are some of the best dental surgery SEO tips to help your practice stand out online in 2023.
Optimise your website for local search
One of the most important factors in dental SEO is ensuring that your website is optimised for local search; this means including relevant keywords and phrases that potential patients are likely to use when searching for a dentist in your area. For example, if your practice is located in New York, you might want to include keywords such as “NYC dentist” or “dental surgery in Manhattan” on your website.
In addition to keyword optimisation, make sure that your website is mobile-friendly and easy to navigate; this will not only improve your Google rankings, but it will also provide a better user experience for your patients.
Focus on patient reviews
Online reviews are an essential part of any dental surgery’s online reputation. Not only do positive reviews help attract new patients, but they also signal to search engines that your practice is trustworthy and credible.
Encourage your patients to leave reviews on popular sites, such as Google My Business, Yelp, and Healthgrades. You can also feature reviews on your website to provide social evidence of your teams’ hard work and build trust with potential patients.
Use video content
Video content is becoming increasingly popular online and can be a powerful tool for dental surgery SEO. Not only does video content help engage visitors to your website, but it can also improve your search engine rankings.
Consider creating videos that showcase your practice, introduce your team, or provide educational content about dental procedures. You can also share these videos on social media to reach a wider audience.
Optimise for voice search
As voice search technology continues to improve, optimising your website for voice search has become increasingly important. This means using conversational keywords and phrases that people are likely to use when speaking to an AI assistant such as Siri or Alexa.
For example, instead of optimising for the keyword “dental surgery near me,” you might want to optimise for the phrase “where can I find a dental surgery near me?” This will help ensure that your practice appears in voice search results and stays ahead of the competition.
Leverage social media
Social media is an incredibly powerful tool for building brand awareness, engaging with patients, and driving traffic to your website. By creating a social media presence for your dental surgery, you can stay top-of-mind with potential patients and keep them informed about your services.
Be sure to share educational content, patient testimonials, and updates about your practice on your social media channels. You can also run targeted advertising campaigns to reach potential patients in your local area.
