Marketing a Product: Effective Ways to Promote Your Business Online

Starting your own business naturally comes with challenges that you have to surpass. In today’s extra-competitive world, entrepreneurs have to double their efforts to keep their product quality, promote their business, and continuously make efforts to keep a steady stream of customers coming back for more. Your business has to survive amidst ups and downs and stay relevant even with new competitors and economic fluctuations.

In promoting your product, consider using the Internet as a helpful tool. In today’s world, we greatly rely on our phones. Surfing the Internet has become part of our daily routines from the moment we woke up until we switched off the lights at night. Statistics reckoned that an average American spends at least five hours using his phone daily. During this quarantine, this average time span has increased as people spend more time indoors.

This makes the Internet a great tool for marketing. Gone are those days when you have to spend lots of money printing flyers hiring professional web design services, or airing your product jingle over the radio. With the Internet, you can promote your product for free.

Take advantage of the three big local listing services.


Register your product in big local listings.

Whether you own a small business or an established one, listing your company in big local listings increased like Google Places, Yahoo! and Bing its likelihood to be located and seen. This is especially helpful when a big city and people use their phones to locate restaurants, malls, and shops. Writing reviews has become natural, and people do it every time they leave the establishment. More reviews using the geotags increase the visibility of your business in these local listings.

All you have to do is fill out a form, register your business in a local listing service, and wait until the local listing service approves your request.

social media apps logos

Use the power of social media.

Social media is not just about posting personal photos and journaling events in one’s life. Through time, it has become a tool to promote business. Creating a Facebook Page and linking it to your Twitter or LinkedIn will allow you to reach an infinite number of customers interested in your product.

Start a blog and write engaging content regularly.

Blogs did not lose their relevance and have continued to serve their purpose of promoting your product using valuable content to your consumers. Followers would like to read and follow blogs that are interesting, creative, and useful. This is the challenge you have to contend with to invite more new followers and keep old ones. Blogs not only connect with your potential customers, but they are also effective tools in driving traffic from Google. Of course, it takes time to build your blog, but with a long-term plan, you can experience it pays off.

Set up a Youtube page or videos on your page.

People’s attention span online is getting shorter, and thus, instead of reading, most Internet users would prefer watching videos. Vlogging is the latest trend. You can also make short promotional videos presenting your products and services. With the use of tags and keywords, you increase your content’s likelihood to be clicked and ranked.

Potential customers would also be interested in watching video tutorials. Ideally, your videos should be related to your niche so that you can reinforce the use of your keywords and increase page rankings in Google.

Unlock the power of Instagram.

Millions of people are also on Instagram. With knowledge of SEOs, you can promote photos and content related to your product niche. If you have enough budget, you can hire influencers. Influencers already have tons of followers and flashing your product on their page is a great opportunity for others to find you.

Promote your product in Angie’s List or TripAdvisor.

Many tourists want to taste local food and try other local services. These customers usually visit Angie’s List or TripAdvisor as these were known as great resources for finding any local business. Then again, be ready to receive positive and negative reviews from customers who have previously tried your service or product.

There are endless ways on how to promote your product online. The more you learn about product promotion techniques, the more you will get excited to try out new ways hoping to find the best one that works for you. Remember that promoting your business is a continuous process. The results may not be that impressive overnight, but your efforts will surely pay off with lots of creativity, knowledge, and hard work. Also, try growing your community connections by participating in local groups or advertising on local sites to have more direct contact with potential customers.

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