In this day and age, it’s no secret that mobile devices have taken over as the primary way people interact with the world around them. A recent study by ComScore found that Americans now spend more time on their smartphones than they do on traditional desktop computers. And when it comes to business, mobile devices are even more critical. A recent report by Google showed that 61% of people who conduct local searches on their phones visit a business within five miles of their current location.
So what does this mean for business owners? It means that if you’re not reaching your customers through their mobile devices, you’re missing out on a huge opportunity. The good news is that there are several things business owners can do to make sure they’re reaching as many people as possible on mobile devices. Here are a few tips business owners can use to help them see success through mobile marketing:
1. Make sure your website is mobile-friendly
One of the most important things business owners can do to reach customers on mobile devices is to make sure their website is mobile-friendly. In today’s world, it’s essential that your website looks good and functions properly on all devices, from smartphones to tablets. If your website isn’t mobile-friendly, you’ll likely lose business to competitors who are.
2. Use local SEO services
Another way business owners can reach more customers through their mobile devices is by using local SEO services. Local SEO is a process of optimizing your website and online presence for people within a specific geographic area. When done correctly, local SEO can help you reach more potential customers in your area who are searching for business within their area.
3. Use your website to communicate with customers
Part of successful mobile marketing is using your business’ website to communicate with people using their mobile devices. This means business owners need to think about ways to provide a better experience for people visiting their websites from a mobile device.
For example, business owners should consider putting social media buttons on the homepage of their website so that visitors can easily connect with them on sites like Facebook and Twitter right from the homepage of their site. In addition, business owners might want to add contact information so that when people visit from a mobile-friendly site, they have easy access to phone numbers or email addresses for the business owner to get in touch directly via telephone or email.
4. Use SMS marketing
SMS marketing is another excellent way to reach customers on their mobile devices. SMS marketing is the process of sending text messages to people who have opted-in to receive them. When done correctly, SMS marketing can be an effective way to reach customers and promote your business.
5. Keep your messaging simple
One of the most important things business owners need to remember when it comes to mobile marketing is that people use their mobile devices for convenience. This means business owners need to keep their messaging simple and easy to understand. If you bombard people with too much information or make it difficult for them to take action, they’ll likely just abandon your message altogether.
6. Use QR codes
In some cases, business owners can use QR codes to help them reach people on their mobile devices. There are a number of different ways business owners can use QR codes, from putting them on business cards and brochures so they can lead people to more information about the business on their phones to having customers scan a code at specific checkout displays or sales tables in your store to purchase without needing cash or credit.
7. Use social media marketing
Social media marketing is another important aspect of mobile marketing that business owners need to consider as they look for new ways to market their business on mobile devices. Today’s consumers rely heavily on sites like Facebook and Twitter to research products and services before making purchases. That means business owners need to make sure their business is well-represented on social media to reach more potential customers.
8. Make it easy for people to find your business
As business owners look for new ways to market their businesses on mobile devices, one of the most important things they need to keep in mind is making it easy for people to find their businesses. This means ensuring that your business is listed correctly in local business directories, submitting your website to search engines like Google and Bing, and using proper keywords and phrases when creating online content about your business.
9. Experiment and test different methods
The best way to find out which methods work best for reaching customers on mobile devices is to experiment with various methods. Not all of the methods listed in this article will work for every business, so business owners need to find the most effective ones for them and their customers. Additionally, it’s important to constantly test different methods to see how they perform so that businesses can make changes as needed and continue to reach more people on their mobile devices.
As business owners look for new ways to market their businesses on mobile devices, one of the most important things they need to keep in mind is making it easy for people to find their businesses. This means ensuring that your business is listed correctly in local business directories, submitting your website to search engines like Google and Bing, and using proper keywords and phrases when creating online content about your business.
