Over a year after the pandemic started, the US economy has improved after suffering a slowdown at the height of the pandemic. This improvement should spur businesses to boost their marketing efforts to reach their customers. And with their customers moving online, companies should increase their online presence to connect with them.
Increasing the online presence of a business takes a lot of work, especially for companies that only started their online marketing efforts recently. Despite these challenges, businesses can still reach their customers using several methods. Here are the ways a business can increase its online presence and connect with its customers.
Create an Eye-Catching Website
The first thing a business needs to do is to create an eye-catching and user-friendly website. These days, consumers expect businesses to have an attractive website that is easy to explore. These consumers even associate the credibility of a business with their website. This makes it essential for businesses to create a website that increases credibility in the eyes of their customers.
To help them with this task, businesses should hire a talented and reliable website designer who can put their vision into reality. The web designer should have enough experience in designing websites so that they can incorporate the different elements to increase the rank of the website of search engines.
While several do-it-yourself website builders are in the market, businesses can save time and effort by hiring professionals. These professionals have the experience to foresee any glitches that may happen in the future and avoid them altogether.
Consider the Updates When Performing SEO
Search engine optimization (SEO) is essential to increase the rank of a website on a search engine, such as Google. When performing SEO on their websites, businesses should consider the most recent updates of the search engine so that they have a bigger chance of landing on the first page of the search engine. For instance, businesses should consider the most recent Google update that the search engine rolled out in July.
Businesses can create keyword-targeted content, build links, and optimize images. They can also improve their Core Web Vitals and monitor mobile search errors. Additionally, businesses should prioritize local SEO so that they can take advantage of the local market and connect with customers who live close to their location.
Focus on a Few Social Media Platforms
Social media platforms can increase the online presence of a business by defining its brand identity. It also helps promote the products and services that a business offers. But businesses should also avoid working on too many social media platforms. They should focus on quality rather than quantity. If they handle many social media platforms, they will find it challenging to post high-quality content necessary to increase their online presence.
Using two platforms allows businesses to create solid engagement with their audience. It also allows them to build up their brand better. Additionally, businesses should focus on social media platforms where most of their target market is active, including Facebook, Twitter, and Instagram.
Be Active Online
Being active online is a good way for a business to increase engagement and encourage its audience to buy its products. This is particularly true if businesses use social media as part of their online marketing efforts. They should publish regularly and respond to the comments and reactions of their followers.
Businesses should also answer direct messages and share content from other sources. Being active increases a business’ online presence. It also allows the business to nip in the bud any issues associated with their product and services. Additionally, it can help them connect with influencers who can help them increase their online presence.
Use Email Marketing
Another way to increase the online presence of a business is through email marketing. Email marketing is a direct marketing tool where the business sends emails promoting its products and services to potential customers.
Research has shown that Americans spend around five hours a day checking their emails, both personal and work emails. Businesses can take advantage of this to connect and promote their products and services to their market. They can collect the email addresses through opt-in offers on their website or social media accounts where the recipients agree to receive promotional emails from the business.
But businesses should be careful with the content of the email to ensure the recipient reads it and does not report it as spam. They should make the subject line compelling and the content relevant to the recipient.
Increasing the online presence of a business is challenging. But if the business knows what to do, it can end up not only increasing its online presence but ranking high on search engine results pages.